3 SEO Tips to Help Put Your Blog on the Map
Posted by Noah Johnson on Sunday, March, 12th, 2017 at 5:10 pm
I’m just going to get it out of the way, and address the online marketing elephant in the room that you (and most business owners) know about, but have probably been ignoring. Blogging. See, that wasn’t SO painful to read!
Believe me, I get it! You’re a business owner and there’s barely enough time in the day for you to manage a business let alone a bunch of extra time to dedicate to a blog…and you’re not even white sure what to write about if you did carve out the time in your schedule.
What if I told you that dedicating just 2-3 hours a month and following three pretty simple steps could help you take your content to the next level? If that sounds like something that’s doable for you then read on for a few tips to help your blogs SEO effectiveness.
Perform Some Basic Keyword Research
In short, keyword research is using tools online to find out what customers in your area are searching for related to your services, and then writing content that is useful and provides a solution to the question that they’re asking.
When thinking about topics to research for your blog, think in terms of longer phrases that you can target that have slightly lower competition or are nonexistent on competitors sites in your service areas. These longer phrases are called ‘Long Tail Keywords’. Instead of targeting ‘water heaters’ like you may be doing on a main service page, an example of a long-tail keyword that you could research would be ’10 signs that you may need a new electric water heater”.
A couple of online tools that will help you find great keywords to focus blog posts on are Google’s Keyword Planner and SEMRush. There are also other free keyword tools (keywordtool.io) that you can use by doing a simple Google search.
ACTION POINT: Go brainstorm and research 2-3 long tail keywords for potential blog topics (30 minutes of keyword research)
Make Sure that You’re Posting Consistently
The most difficult part of a blog is always going to be continuously creating content to make sure that you’re positing consistently. Now before you remind me of just how much time you don’t have to post ‘consistently’, understand that you don’t have to be writing blog posts day and night for potential customers. Consistently can mean committing to creating 1 blog post a month, which is actually what we recommend! Again, if you’re feeling ambitious and would like to commit to doing 2 a month, then good on you!
Before making a final decision, look at what a couple of your competitors are doing on their websites regarding blog posts. How often are they writing new content? It make take a couple of posts a month to keep up with the competition in the long run, but starting with 1 post each month is much better than no posts each month! I find that planning out a few blocks of time throughout my monthly schedule really helps me stay focused on getting consistent content out.
ACTION POINT: Look at 2 competitors sites for how frequently they are posting blog content. Set dates in your calendar depending on how often you’re committing to writing a post. We recommend scheduling a due date for the first draft, then a launch date for a revised draft a few days later when you and someone else have had time to read it through.
Install a Reliable SEO Plugin on Your WordPress Site
Now that you’ve got a great topic and a blog post that you feel pretty good about, it’s time to optimize it…’whatever that means…I’m not a marketing guru’ you think to yourself. Well, there are tools that you can use if you have a WordPress site that will help you cover a few SEO basics and improve the readability and value of your content (and explain how to do it in the process). Now, don’t expect your posts to rocket to the top of the rankings. These plugins help you with the bare necessities such as including keywords in the meta, title’s how often to use keywords, etc.
ACTION POINT: Install Yoast SEO or another reputable SEO plugin on your WordPress site and utilize it when creating and optimizing blog posts and other content.
Creating regular content on a blog is a great way to show you customers (and Google) that you’re staying active in your industry and are continuously trying to be a better source of information to provide answers to the questions that customers in your area are looking for. By following the 3 simple steps above, you can start on your path to making your website an amazing resource that provides quality information that your customers are searching for and help increase visitors to your site as well as the number of new customers you bring in!