5 Strategies for Writing Awesome Blog Content
Posted by Samantha Mittelmeier on Wednesday, March, 8th, 2017 at 12:10 pm
If you haven’t already made content marketing an integral part of your overall marketing strategy, you’re seriously missing out. Content marketing is massively effective in just about every industry, and it continues to provide huge results for businesses of all types and sizes. Good content improves brand recall and increases engagement. It also drives higher conversion rates.
Maintaining a blog that’s frequently updated with fresh content is an essential part of any content marketing campaign. It lets potential customers (and Google) know that your website is updated regularly with new information.
Before you start writing new blog posts every day of the week for the sake of keeping your content up to date, remember this important fact:
Not all content is good content.
Here are a few tips for writing strong content that will drive your content marketing efforts, boost conversion rates and strengthen your brand.
5 Ways to Write Amazing Blog Posts
1. Be Relevant to Your Readers
Is there a holiday just around the corner? Is a new season fast approaching? Has a new product that’s related to your industry just hit the market? These are just a few things that you could base a blog post around. Think about what your target audience is interested in and what they need. You may have an awesome idea for a topic, but if it’s irrelevant to your customers and target audience, it isn’t going to do you much good.
2. Provide Value
We’re all inundated with enough advertisements every day. While your blog is a tool to help you draw attention to your business, sharing content with real value is the best way to convert readers into customers. If you’re in the home services industry, share the occasional tutorial. Write blog posts that help people make the right decision when they’re in the market for a product you sell or a service you provide.When you share useful content, readers are more likely to see your business as helpful and trustworthy. They’re also more likely to remember you the next time they need the products and services you offer.
3. Make it Easy to Read
Have you noticed how this blog post is formatted using headings, bold and italic text, a numbered list, etc.? There’s a reason for that! Well-formated posts that can be skimmed easily are more likely to be read and remembered. The average Web user spends mere seconds glancing at a blog post before clicking off to another page. If you want your message to be read, you need to format it in a way that’s clear, skimmable and engaging.
4. Be Original
Curated content helps build your social media presence, but when people visit your blog, they want to know what YOU have to say. Whether you write it yourself or hire a writer to do it for you, make sure everything you say is original and provides unique insight on the topic.
5. Get Good at Writing Strong Headlines
According to Copyblogger, 80% of people will read your headlines. Of them, only 20% will actually read your content. If you want people to actually see what you have to say, you need to have a strong headline.Stuck trying to come up with the perfect title? Here are a few tried-and-true templates to help you out:
• _____ Easy Ways to __________
• How to _____________ in _____ Simple Steps
• Don’t __________ Until You Read This!
• The Shocking Truth About _______________
• _____ Benefits of ______________
• How to Get Rid of ____________________
• A Complete Guide to __________________
You don’t have to be a professional writer to write amazing blog posts that drive your content marketing efforts. Just follow these tips and you’ll be well on your way to creating compelling content and building your audience!